MacWorld 2008

Stevie-boy, the fearless, and if all reports are right the arrogant, leader of Apple gives his "Keynote" address today. Why so important? Well one personal and one not so personal reason.

1) Steve Jobs may very well be arrogant but to produce the quality and ascetically pleasing electronic gadgets that Apple creates requires some gusto.

Millions around the world look forward to this event mainly because Steve always announces something. And with Apple on a roll with the iPhone, Macs and iPods, Apple is poised to take a big bite out of Microsoft.

This year the big announcement may be an ultra-thin / portable Laptop, similar to the MacBook, but with styling similar to the new aluminum iMacs. Many have speculated that it may just be something larger yet similar to the iPod Touch / iPhone in a laptop style with touch responses.

One thing Apple is good for is keeping a secret and hyping up their audience, to such an extent that the general public also begins to listen and take note.

2) Last year, after years of craving a Mac, I got one, as many of you know, i would never go back to Windows now. Honestly Apple produces some fine products and their software just works. Spend a day with an Apple and you will not go back.

And this is my reason for paying attention today, as a "Switcher" I care about their products and since I am looking for a laptop replacement within the year, this announcement may help in my decision making.

One thing is for sure, laptops may bottom out at around $300, but I wont budge, for my mac will work when I spend my $1500, the nameless cheappie wont for long and it's OS is flawed.

Think of it people, I have had my Mac for 6 months, downloaded many things off the internet, opened all attachments with no anti virus, no spyware software, and every time I plug something into my machine I don't need software, it just knows what it is. Imagine, just turning on your computer and 30 seconds later you're doing what you intended...

the motto today is "there's something in the air" lets see what that means.